In the beginning… Australian Spirit was conceived in Australia in 1994. In 2007.08, two further labels were introduced to the marketplace.
Australian Spirit is a premium sport orientated range. Over the past 14 years, Australian Spirit designers have refined and developed products to deliver a stylish and modern contemporary yet fashionable range of high quality garments covering Polos & Tees to Jackets. Because of the diversity of the geography in Australia, all garments have been developed to reflect the difference between the hot north and the chilly south and all points in between. To assist in accomplishing this, for our sports apparel-we have embraced the new Hi-Tech technology fabric KoolDri TM, with moisture removal properties as well as traditional fabrics.
Urban Nature has been introduced as contemporary fashionable corporate wear. The marketplace requires an ongoing contemporary styled range of business shirts that were available in ladies and mens co-ordinate, stylish, comfortable, easy to maintain and had colours that were fashionable. The 18 shirts in this retail acceptable range cover ladies and mens sizes from the tiny to the large.
FrenchKuff was introduced in .08, with this brand targeting premium corporate wear. This is a smaller more classical range aiming up at the corporate market. With currently only 4 styles in this range, there are sleeve and fit options, relaxed or fitted. Further styles will be introduced during 2008 including a range of ladies and mens business suits.
As time has moved on, so have the Australian Spirit garments now with a clear and concise division in apparel styles and requirements by brand. Production space in China is shared with many well known global sports brands, reflecting the retail quality standards that you as a savvy consumer now expect.
These same exacting standards have also been put into place with the manufacture of the Urban Nature & FrenchKuff labels.